Urban Concepts is recognised by the outdoor media industry, building owners, businesses and government for their success in securing approvals for large scale advertising, street furniture advertising, building identification and business identification signs.
With over 25 years’ experience of working within the signage sector we fully understand the complexities of the out of home industry and the national and international standards that control its commercial operation. We understand the requirements for public benefit arrangements and can assist you to negotiate agreements that are commensurate with the scale of your signage projects.
We work with our clients to optimise signage outcomes and where necessary coordinate each aspect of the signage project sourcing the necessary specialist advice in architecture, urban design, industrial design, visual and lighting impact, heritage, traffic safety and engineering.
Skilled in the deployment of digital technology for out of home media, we have successfully secured approvals for the digital conversion of existing large format and new greenfield advertising sites on behalf of public and private sector clients.
Urban Concepts are often called upon to provide guidance to State and Local Government on planning policy to ensure controls are viable and sustainable from an industry and building owner perspective. Our specific expertise in signage means that we provide expert testimony for land and environment court proceedings.
‘First Neon engaged Urban Concepts to secure development approval for prominent LED building identification sky signage in Sydney, Melbourne and Perth on behalf of Pepper Money, AMP and RSM.
Their intimate knowledge of signage, LED technology and the statutory controls that govern signage meant we were able to realise development consents that both employed digital LED technology to its full advantage and achieved our client’s brand expectations. During negotiations with Local Consent Authorities, Urban Concepts acted as our advocate, explaining with robust dialogue our preferred design outcomes and responding to concerns drawing from their expert knowledge of signage.
We regard Urban Concepts as a leading statutory planning specialist in signage and large format advertising & would have no hesitation in recommending Belinda & her team.’
Peter S White, Managing Director, First Neon Australasia Pty Ltd
Belinda Barnett, Managing Director Urban Concepts is an extremely experienced town planning and community consultation professional. She has worked across a variety of industries and sectors for a large number of my clients over many years. She is an expert in handling major projects and complex communication issues. She is also one of the most knowledgeable experts in signage in NSW. Friendly and down to earth she is a consummate professional.
Dr Nick Brunton | Partner
Norton Rose Fulbright Australia
OUT OF HOME ADVERTISING AND SIGNAGE